The company is “Apple”1. Prepare market plan to launch a new product or Services for your business in the market.2. Analyze tools and technologies to support the business.3. What strategies are to be implemented in the market Plan to tackle competition.4. Project your business by using the following:A. Situational Analysis (SA) a) SWOT analysisb) Industry Analysisc) Projections on market demand.B. Market and Cost Analysis (MA) a) Segmentation analysis and strategy.b) Positioning in the marketplace.c) Procurement of goods and Servicesd) Major customer acquisition techniques, online advertising, ad serving and targetingC. Market tools and Application( MA )a) Core Marketing Concepts and define value chainb) Use of Branding and video marketingc) E mail Marketing and Social Media Marketingd) Available tools of E Commerce D. Web-enabled Supply Chains (WEB)a) SEO and Search engine marketingb) Use of Web application for the outsourcing of logistics servicesc) Cloud computing and Customer Relationship Management5. What scope and limitations of electronic media (e marketing as well as digital marketing) your Business will possess in the world of marketing business.
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