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Creating the Marketing Plan – Watch the video, Creating the Marketing Plan, and answer the following questions:
Question One
What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.
Question Two
What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.
Question Three
Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.
 
textbook: A Framework For Marketing Management, Sixth Edition
Chapters 2 and 3
Request one paragraph per question 

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