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Consider these focus strategies in the lodging industry. Motel 6
( pursues a focused cost leadership strategy, and
Ritz-Carlton ( pursues a focused
differentiation strategy. Read about these companies on their web
sites and then answer the following questions:
1. Compare and contrast these strategies. Is one better than the
other? 2. What are the benefits of pursuing a focused strategy?
What are the risks? 3. What are the differences between a focused
cost leadership strategy and a focused differentiation strategy?
Provide examples of other companies pursuing these strategies.


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