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Companies in the Strongest/Weakest Positions :

Identify two or three firms with which your company competes:

Discuss how each has positioned, or tried to position, themselves, in their industry. 

Are there positions in the industry that are more attractive than others? 

What strategies do each of these rivals pursue? 

What are their financial performances? 

Identify characteristics that differentiate the companies from each other
o
quality/price
o
geographic coverage 
o
vertical integration 
o
product line breadth
o
distribution, or service

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